Revitalizing an Established Brand

A national brand in electronics with a rich 40-year heritage as a category leader had become distressed over the past 5 years.  The brand was losing meaningful distribution points and relevance.

Resultati undertook in-depth conversations with the brand and retailers to learn the business, pain points, and growth opportunities. 

We employed creative problem solving to find new ways to keep the end consumer engaged with the brand and product.

Results:

  • 13,000 Distribution points added

  • Grew brand to a top 3 brand by NPD standards in a one-billion-dollar category

  • Millions of sales in just over 4 years

  • Created and launched 4 active displays on shelf at four Fortune 500 retailers, increasing customer engagement

  • Company reported 6x national revenue growth

Expanding Brand to New Channel leading to Acquisition

A mid-sized national brand in the sports nutrition category was interested in expanding to mass retail without disrupting their current channels. This category didn’t exist withing our retail partners assortment, but we successfully obtained placement and grew revenue. This work led to the brand being acquired by the world’s largest food and beverage company.

Results:

  • Added 1,800 distribution points
  • 2-foot brand story placement in highly competitive space
  • Over $1.5 million in first year sales, with sustained double-digit growth
  • Secured multiple incremental seasonal placements, including check out placement
  • Moved into Mass retail without disrupting and cannibalizing existing channel sales.  

Brands Trust Us

Over 2 Billion Dollars in Cost of Goods of Sold

500,000+ SKU facings secured